oho House has always been about atmosphere, not arithmetic. By leaving the stock market, it isn’t retreating…it’s protecting what made it powerful in the first place: intimacy, mood, and cultural influence that can’t be measured on a balance sheet.

Five years ago it felt like a buzzword. Now it is threaded through our evenings and weekends, our work and our homes. Even the pictures we choose to tell the story are shifting toward honesty and lived detail.

A personal brand can build trust, create momentum and bring in the first sale before a business has fully taken shape. But as the company grows, the role of the founder’s voice becomes more complicated. This journal explores what happens when the brand and the business are one and the same - and what it takes to let them grow apart, without losing what made people care in the first place.

Offline moments may be harder to measure, but they often carry more weight. What lingers isn’t always what’s optimised.

For years, we edited brand photography into perfection. Beds no one had slept in. Fruit bowls placed with tweezers. Now, a quieter approach is emerging. Grain is left in. The light falls where it wants. The picture may be less perfect, but it feels more believable. This isn't nostalgia - it’s a new kind of care.

Brands have chased identity: minimalist, outdoorsy, curated. But identity shifts. Behavior seems to tell the deeper story.

How people spend, hesitate, return… these quiet patterns reveal what they truly value. A brand that watches how people live, not just who they say they are, builds real trust.

Dupes can copy the shape, but they don’t carry a story. They weren’t made with a person in mind. The brands that last are the ones that remember who they’re making for, and why they started at all.

We’ve wrung “authentic” dry. Once a gentle rebellion against the curated and the airbrushed, it now feels rehearsed, even commodified. Perhaps what we’re really looking for isn’t authenticity, but honesty. A little mess, a little contradiction, something unfinished and true.

We’ve entered an era where luxury no longer means what it once did. Not in the obvious ways, anyway. The logos have softened. The launches feel quieter. And instead of dazzling us with innovation, many of the most admired luxury houses are leaning back into something far older: craft.

Imagine waking up tomorrow to find your entire social media presence — gone. Poof! Just like that, years of hard work, followers, and engagement wiped out. Shocking? Absolutely. But it’s not far-fetched.

Creating standout video content requires more than flashy visuals - it demands compelling storytelling. At TILTED, we believe the heart of every great video is its ability to take viewers on a journey, connect emotionally, and leave a lasting impact. From setting a clear vision to embracing personal and focused narratives, the key to success lies in thoughtful planning and execution. Whether you're creating a short social clip or a longer documentary, storytelling is what truly makes your video unforgettable.

Change can feel intimidating, but it’s also a powerful opportunity to transform your brand’s content strategy. At TILTED, we make the transition seamless, blending what works with innovative approaches to create engaging, impactful content. Discover how we help businesses align their teams, sharpen their strategy, and connect with audiences in more meaningful ways.

First impressions can make or break a brand, and quality photography is key to making yours count. Discover how investing in professional visuals not only elevates your brand identity but also drives engagement and boosts your bottom line!

AI is revolutionising photography, offering efficiency and high-quality images for marketing and social media. However, it can't replicate the unique experience of traditional photo shoots—the meticulous planning, spontaneous creativity, and vibrant on-set energy. The key is to blend AI's capabilities with human artistry. By integrating AI into the creative process, brands can enhance their visual content while maintaining the emotional depth and nuanced decisions that only experienced photographers can provide. Balancing these elements ensures fresh, engaging content while honouring the timeless art of traditional photography. Embrace innovation without losing the irreplaceable human touch.

Discover the untapped world of Pinterest influencers and why they're the game-changer for brands of all sizes. Dive into the rise of Pinfluencers and how they're reshaping the way businesses connect with audiences online. Ready to harness the power of Pinterest? Let's make it happen.

Discover how habits shape consumer behavior and drive lasting connections in creative marketing. From cues to rewards, uncover the secrets behind successful brand engagement.

Born into a world of ceaseless connectivity, Generation Alpha emerges as the vanguards of a transformative consumer culture. With a staggering 2.8 million births occurring worldwide each week, this burgeoning demographic epitomises the trajectory of marketplace evolution.

We examine this dynamic generation and explore how brands are navigating the challenge of resonating with this ever-evolving audience, striving to remain relevant in their rapidly changing world.

Welcome to a glimpse into the future of brand photography for small businesses. We thought it was time we shared our insights on the emerging trends that are set to redefine the landscape of brand photography over the next year.

Brand photography serves as the visual cornerstone of any business. It encapsulates the essence of your brand, communicates its values, and connects with your audience on a deeper level. But amidst the hustle and bustle of launching or running a business, when exactly should you prioritise your brand photography?

How can heritage brands navigate the complexities of modernity whilst leveraging their rich history and cultural legacy?