Going Offline, On Purpose
Alice `Margiotta Alice `Margiotta

Going Offline, On Purpose

Offline moments may be harder to measure, but they often carry more weight. What lingers isn’t always what’s optimised.

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The Return of the Real in Brand Imagery
Alice `Margiotta Alice `Margiotta

The Return of the Real in Brand Imagery

For years, we edited brand photography into perfection. Beds no one had slept in. Fruit bowls placed with tweezers. Now, a quieter approach is emerging. Grain is left in. The light falls where it wants. The picture may be less perfect, but it feels more believable. This isn't nostalgia - it’s a new kind of care.

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The Limits of Identity
Alice `Margiotta Alice `Margiotta

The Limits of Identity

Brands have chased identity: minimalist, outdoorsy, curated. But identity shifts. Behavior seems to tell the deeper story.

How people spend, hesitate, return… these quiet patterns reveal what they truly value. A brand that watches how people live, not just who they say they are, builds real trust.

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The Weight of the Original
Alice `Margiotta Alice `Margiotta

The Weight of the Original

Dupes can copy the shape, but they don’t carry a story. They weren’t made with a person in mind. The brands that last are the ones that remember who they’re making for, and why they started at all.

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Retiring the Word "Authentic"
Alice `Margiotta Alice `Margiotta

Retiring the Word "Authentic"

We’ve wrung “authentic” dry. Once a gentle rebellion against the curated and the airbrushed, it now feels rehearsed, even commodified. Perhaps what we’re really looking for isn’t authenticity, but honesty. A little mess, a little contradiction, something unfinished and true.

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The New Language of Luxury
Alice `Margiotta Alice `Margiotta

The New Language of Luxury

We’ve entered an era where luxury no longer means what it once did. Not in the obvious ways, anyway. The logos have softened. The launches feel quieter. And instead of dazzling us with innovation, many of the most admired luxury houses are leaning back into something far older: craft.

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 Building Castles On Sand
Alice `Margiotta Alice `Margiotta

Building Castles On Sand

Imagine waking up tomorrow to find your entire social media presence — gone. Poof! Just like that, years of hard work, followers, and engagement wiped out. Shocking? Absolutely. But it’s not far-fetched.

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Mastering Video Content Through Storytelling.
Alice `Margiotta Alice `Margiotta

Mastering Video Content Through Storytelling.

Creating standout video content requires more than flashy visuals - it demands compelling storytelling. At TILTED, we believe the heart of every great video is its ability to take viewers on a journey, connect emotionally, and leave a lasting impact. From setting a clear vision to embracing personal and focused narratives, the key to success lies in thoughtful planning and execution. Whether you're creating a short social clip or a longer documentary, storytelling is what truly makes your video unforgettable.

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Why Change is the Catalyst Your Content Strategy Needs
Alice `Margiotta Alice `Margiotta

Why Change is the Catalyst Your Content Strategy Needs

Change can feel intimidating, but it’s also a powerful opportunity to transform your brand’s content strategy. At TILTED, we make the transition seamless, blending what works with innovative approaches to create engaging, impactful content. Discover how we help businesses align their teams, sharpen their strategy, and connect with audiences in more meaningful ways.

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How Quality Brand Photography Boosts Your Bottom Line!
Alice `Margiotta Alice `Margiotta

How Quality Brand Photography Boosts Your Bottom Line!

First impressions can make or break a brand, and quality photography is key to making yours count. Discover how investing in professional visuals not only elevates your brand identity but also drives engagement and boosts your bottom line!

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Embracing AI Photography Without Losing the Human Touch
Alice `Margiotta Alice `Margiotta

Embracing AI Photography Without Losing the Human Touch

AI is revolutionising photography, offering efficiency and high-quality images for marketing and social media. However, it can't replicate the unique experience of traditional photo shoots—the meticulous planning, spontaneous creativity, and vibrant on-set energy. The key is to blend AI's capabilities with human artistry. By integrating AI into the creative process, brands can enhance their visual content while maintaining the emotional depth and nuanced decisions that only experienced photographers can provide. Balancing these elements ensures fresh, engaging content while honouring the timeless art of traditional photography. Embrace innovation without losing the irreplaceable human touch.

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The Power of The Pinfluencer
Alice `Margiotta Alice `Margiotta

The Power of The Pinfluencer

Discover the untapped world of Pinterest influencers and why they're the game-changer for brands of all sizes. Dive into the rise of Pinfluencers and how they're reshaping the way businesses connect with audiences online. Ready to harness the power of Pinterest? Let's make it happen.

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The Impact of Habit in Creative Marketing
Alice `Margiotta Alice `Margiotta

The Impact of Habit in Creative Marketing

Discover how habits shape consumer behavior and drive lasting connections in creative marketing. From cues to rewards, uncover the secrets behind successful brand engagement.

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Understanding Gen Alpha's Consumer Landscape
Alice `Margiotta Alice `Margiotta

Understanding Gen Alpha's Consumer Landscape

Born into a world of ceaseless connectivity, Generation Alpha emerges as the vanguards of a transformative consumer culture. With a staggering 2.8 million births occurring worldwide each week, this burgeoning demographic epitomises the trajectory of marketplace evolution.

We examine this dynamic generation and explore how brands are navigating the challenge of resonating with this ever-evolving audience, striving to remain relevant in their rapidly changing world.

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Brand Photography Trends
Alice `Margiotta Alice `Margiotta

Brand Photography Trends

Welcome to a glimpse into the future of brand photography for small businesses. We thought it was time we shared our insights on the emerging trends that are set to redefine the landscape of brand photography over the next year.

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When Should You Start Thinking About Your Brand Photography?
Alice `Margiotta Alice `Margiotta

When Should You Start Thinking About Your Brand Photography?

Brand photography serves as the visual cornerstone of any business. It encapsulates the essence of your brand, communicates its values, and connects with your audience on a deeper level. But amidst the hustle and bustle of launching or running a business, when exactly should you prioritise your brand photography?

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Top Luxury Consumer Marketing Trends
Alice `Margiotta Alice `Margiotta

Top Luxury Consumer Marketing Trends

Luxury consumer marketing in 2024 is witnessing a notable shift, marked by a blend of technology, sustainability, personalisation, and a steadfast commitment to values. As brands adapt to these trends, they not only cater to the changing preferences of their clients but also play a pivotal role in defining the standards of elegance and luxury in the years ahead

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Navigating Google's SGE for Small Businesses
Alice `Margiotta Alice `Margiotta

Navigating Google's SGE for Small Businesses

Recently Google has taken a leap in prioritising user-centric experiences with Google I/O - the Search Generative Experience (SGE). This shift signals a future where Google is putting the user first, fundamentally altering the landscape of SEO. As we adapt to this new era, we are exploring the implications of SGE on our clients (especially small businesses), and uncovering key actions to take in response to this transformative change.

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Defining Your Brand Identity
Alice `Margiotta Alice `Margiotta

Defining Your Brand Identity

At the heart of every successful brand strategy lies a well-defined identity. This identity encapsulates the fundamental qualities and values that make your brand unique, compelling, and memorable. It serves as the guiding force that shapes your brand and resonates with your target audience.

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