Luxury consumer marketing in 2024 is witnessing a notable shift, marked by a blend of technology, sustainability, personalisation, and a steadfast commitment to values. As brands adapt to these trends, they not only cater to the changing preferences of their clients but also play a pivotal role in defining the standards of elegance and luxury in the years ahead

Recently Google has taken a leap in prioritising user-centric experiences with Google I/O - the Search Generative Experience (SGE). This shift signals a future where Google is putting the user first, fundamentally altering the landscape of SEO. As we adapt to this new era, we are exploring the implications of SGE on our clients (especially small businesses), and uncovering key actions to take in response to this transformative change.

At the heart of every successful brand strategy lies a well-defined identity. This identity encapsulates the fundamental qualities and values that make your brand unique, compelling, and memorable. It serves as the guiding force that shapes your brand and resonates with your target audience.

At TILTED, we understand the importance of translating the core identity of a brand into a compelling vision. It's a journey marked by strategic intricacies, going beyond just words and visuals to encapsulate the heart and character of a brand, resonating with its audience, and adapting to the ever-shifting landscape of the market.

Your brands core identity and the emotional connection it sparks are pivotal in defining its resonance with your consumers. While the more tangible elements such as logos and colours are crucial, it's the intangible qualities—the soul and feeling—that truly give your brand life and make it unforgettable.

Reactive social media has become a game-changer, creating some of the most unforgettable online moments lately. Essentially, it's all about being proactive and engaging with trends, viral stories, and major events. Building genuine connections with our audiences is really important. But what if you're a small business owner, juggling a million plate and wearing many hats?